Chris is a wine and spirits expert with more than 30 years of experience in the beverage industry. Having held senior leadership roles at Seagram, Rémy Cointreau USA, and Patrón Spirits Company, he is recognised for his expertise in tequila, Scotch whisky, Cognac, and wine. As Director of Brand Education at Patrón, Chris develops and delivers masterclasses for retailers, distributors, hospitality professionals, and consumers worldwide. A Certified Specialist of Wine (CSW), he is a sought-after educator and speaker, known for making wine and spirits education engaging, accessible, and informative.