Jaime was a Senior Marketing Manager of Cultural Foresights & Innovation at PepsiCo, where she helped drive marketing innovation, creator partnerships, and cultural relevance across the company’s beverage portfolio. With 15 years of Consumer Packaged Goods (CPG) marketing experience, she has led brand, innovation, digital, and customer marketing initiatives for iconic brands including Dr. Scholl’s, Claritin, Colgate, V8, Campbell’s, and Kellogg’s. At PepsiCo, Jaime collaborates with creators and brand teams to develop breakthrough marketing activations and culturally relevant consumer experiences. Known for connecting cross-functional teams and strategic partners, she specializes in innovation, brand strategy, creator marketing, and identifying emerging cultural trends that shape the future of consumer engagement.
