Lisa Sherman is the President and CEO of the Ad Council, where she leads the organization’s mission to create impactful campaigns that drive social change and inspire national conversation. With a career spanning media, advertising, and content innovation, Lisa has been at the forefront of using storytelling as a force for good.
Prior to the Ad Council, Lisa held senior leadership roles across major media organizations, including Viacom, where she helped launch groundbreaking platforms such as LogoTV—one of the first LGBTQ-focused networks. She also founded the Women’s Sports Network, championing representation and visibility in sports media.
Known for her ability to connect purpose with strategy, Lisa has built a reputation as a leader who drives innovation through authentic storytelling and meaningful audience engagement. Her work demonstrates how advertising and media can shape culture, influence behavior, and create lasting impact.
