Liz is the founder and CEO of Kaplow Communications, an independent New York–based public relations firm known for using storytelling to connect brands with consumers and influencers. After launching the firm in 1991, she built Kaplow into a nationally recognized agency delivering innovative, award-winning campaigns for category-leading clients including Skype, CVS/pharmacy, Target, and the Avon Foundation. Known for her hands-on leadership and strong relationships with top journalists and producers, Liz has earned numerous industry honors, including Consumer Agency of the Year and PR News’ Top Women in PR. An honors graduate of Vassar College with a graduate degree from FIT, she serves on the board of Cosmetic Executive Women and is a past president of New York Women in Communications.
