Negotiating a Brand Licensing Deal
$297.00
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Negotiating a Brand Licensing Deal
CPD Certified
$297.00
Learn how to negotiate a brand licensing deal with confidence in this practical course led by Steven Heller, President and Founder of leading boutique licensing agency The Brand Liaison. Building on the fundamentals of brand licensing, this course takes you inside the licensing agreement itself — showing you how to structure a deal, define the licensed property, select the right product categories, and navigate exclusivity. You'll learn how to set performance standards, manage sell-off periods and product launch requirements, and negotiate the financial provisions that matter most, including royalty rates, net wholesale sales, and guaranteed minimum royalty (GMR) provisions. Drawing on decades of real-world deal-making experience, Steven shares the negotiation strategies used by licensing professionals to close strong, protected, and profitable licensing agreements.
Lo que aprenderás
Structure the core terms of a brand licensing deal
Including defining the licensed property, selecting the right product categories, and negotiating exclusivity arrangements that protect your brand's interests.
Set and manage performance and operational standards.
From product launch and shipping requirements to sell-off periods, ensuring licensing partners deliver against agreed expectations.
Negotiate the financial provisions of a licensing agreement
Royalty rates, net wholesale sales definitions, and guaranteed minimum royalty (GMR) and sales (GMS) structures.
Structure the core terms of a brand licensing deal
Including defining the licensed property, selecting the right product categories, and negotiating exclusivity arrangements that protect your brand's interests.
Set and manage performance and operational standards.
From product launch and shipping requirements to sell-off periods, ensuring licensing partners deliver against agreed expectations.
Negotiate the financial provisions of a licensing agreement
Royalty rates, net wholesale sales definitions, and guaranteed minimum royalty (GMR) and sales (GMS) structures.
Aprenda las habilidades que más importan
Licensing Deal Negotiation
Contract Structuring
Performance Standards Management
Risk Management
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