Selling For Non-Sellers

Selling For Non-Sellers is a practical sales and communication course led by Jory Des Jardins, social marketing pioneer and co-founder of BlogHer. Designed for professionals who don’t identify as “salespeople,” this course reframes selling as a relationship-driven skill—focused on connection, value, and influence rather than pressure.

Through clear strategies and real-world techniques, you’ll learn how to overcome self-doubt, communicate your value effectively, and approach sales with confidence and authenticity. Whether you’re pitching ideas, securing partnerships, or negotiating opportunities, this course equips you with the tools to succeed—without feeling like you’re “selling.”