Babs Rangaiah is a renowned marketing transformation executive and Columbia-certified Executive Coach with over 30 years of experience driving innovation at global brands including IBM, Unilever, and Paramount, as well as startups like AGENCY.COM. As founder of cc:babs, he helps executives and organisations navigate digital transformation, data-driven marketing, and leadership growth, blending deep corporate experience with practical, strategic coaching to unlock potential and drive lasting business impact.