Carla Zakhem-Hassan

Carla Zakhem-Hassan

Chief Marketing Officer, JPMorgan Chase

Sales, Marketing & Brand Strategy

Carla is Chief Marketing Officer at JPMorgan Chase & Co., where she leads global brand strategy, marketing, and customer engagement for one of the world’s largest financial institutions. She previously served as Chief Marketing Officer and Chief Brand Officer at Citigroup, driving brand transformation and integrated marketing across the organization.

Earlier in her career, Carla held senior leadership roles including Global CMO at Toys"R"Us and multiple executive marketing positions at PepsiCo, where she led global brands and regional strategies, as well as at Kellogg Company. With over two decades of experience, she is recognized for building iconic brands, leading digital and customer-focused transformation, and delivering sustained business growth.