Dr. Marcus Collins

Dr. Marcus Collins

Professor | Best-Selling Author | Keynote Speaker | Culture Scholar | Chief Strategy Officer | Forbes Contributor, University of Michigan

Leadership & Culture

Dr. Marcus Collins is a leading expert in cultural strategy and human behavior, currently a clinical professor at the Ross School of Business, University of Michigan. Formerly Head of Strategy at Wieden+Kennedy New York, he has shaped award-winning campaigns for brands including Google and State Farm, and has held roles at Apple and within Beyoncé’s digital strategy team. He is the author of the best-selling book For the Culture and a contributor to Forbes, widely recognized for translating cultural insight into powerful business and brand impact.