Best Practices for Brands to Engage with Influencers and Bloggers
Best Practices for Brands to Engage with Influencers and Bloggers is a marketing strategy course led by Susan Getgood, Senior Vice President at SheKnows Media. This course provides a practical, step-by-step roadmap for building effective influencer marketing strategies that drive engagement and measurable results.
Learn how to identify the right influencers, create impactful sponsored content, and measure campaign success across digital platforms. Ideal for marketers, brand managers, and business leaders looking to leverage influencer partnerships to grow brand awareness and audience trust.
What you'll learn
Build an Effective Influencer Strategy
Learn how to design and implement a structured influencer marketing plan. Understand how to align campaigns with brand goals and audience needs.
Choose the Right Influencers
Discover how to evaluate and select influencers who align with your brand values and target audience. Avoid common pitfalls and maximize impact.
Create and Measure High-Performing Campaigns
Explore models for sponsored content and campaign execution. Learn how to track performance, measure ROI, and report success across platforms.
Build an Effective Influencer Strategy
Learn how to design and implement a structured influencer marketing plan. Understand how to align campaigns with brand goals and audience needs.
Choose the Right Influencers
Discover how to evaluate and select influencers who align with your brand values and target audience. Avoid common pitfalls and maximize impact.
Create and Measure High-Performing Campaigns
Explore models for sponsored content and campaign execution. Learn how to track performance, measure ROI, and report success across platforms.