The 10 Steps to Start-Up Success
The 10 Steps to Start-Up Success is a practical, insight-packed course led by Norah Casey, publisher, broadcaster, and former Dragon on Dragons’ Den. Designed for aspiring entrepreneurs, this course guides you through the essential steps to turn your business idea into a reality and build a sustainable start-up.
Drawing on over 20 years of experience building businesses, Norah shares the lessons she learned the hard way—so you don’t have to. From strategy to funding, pitching to market focus, you’ll gain actionable guidance to navigate the start-up journey with confidence and clarity.
What you'll learn
Strategic Planning for Start-Ups
Understand why having a clear strategy and proof of concept is critical to turning your idea into a viable business.
Building the Right Mindset and Team
Learn the traits of successful entrepreneurs, how to surround yourself with role models, and the importance of resilience and adaptability.
Customer-Centric and Market-Focused Thinking
Gain insights on identifying new markets, innovating solutions, and understanding customer behavior to drive growth.
Strategic Planning for Start-Ups
Understand why having a clear strategy and proof of concept is critical to turning your idea into a viable business.
Building the Right Mindset and Team
Learn the traits of successful entrepreneurs, how to surround yourself with role models, and the importance of resilience and adaptability.
Customer-Centric and Market-Focused Thinking
Gain insights on identifying new markets, innovating solutions, and understanding customer behavior to drive growth.