Communications As A Lifelong Calling
Communications as a Lifelong Calling is a strategic communications course designed for professionals navigating today’s fast-moving media landscape. Led by Alexandra Trower, Executive Vice President at The Estée Lauder Companies, this course explores how to build a successful career in corporate communications while protecting and advancing brand reputation in a 24-hour news cycle.
Drawing on her experience leading global communications for one of the world’s most recognized prestige beauty companies, Alexandra shares insights on authenticity, leadership, mentorship, diversity, and adapting to the evolving digital and social media environment. Whether you’re starting your communications career or seeking to elevate your influence, this course provides practical strategies for long-term success.
What you'll learn
Navigate the Modern Media Landscape
Understand how to manage reputation, communicate effectively across platforms, and adapt to the demands of a 24-hour news cycle.
Build an Authentic Communications Career
Learn how to develop your voice, mentor others, and create long-term impact in corporate and global communications roles.
Lead with Values and Purpose
Discover how culture, integrity, and diversity drive sustainable growth and how to align communications strategy with organizational values.
Navigate the Modern Media Landscape
Understand how to manage reputation, communicate effectively across platforms, and adapt to the demands of a 24-hour news cycle.
Build an Authentic Communications Career
Learn how to develop your voice, mentor others, and create long-term impact in corporate and global communications roles.
Lead with Values and Purpose
Discover how culture, integrity, and diversity drive sustainable growth and how to align communications strategy with organizational values.