How to Ignite Innovative Change Through Advertising & Media
$350.00
Skip to product information
How to Ignite Innovative Change Through Advertising & Media
✓ Included in all plans, starting from $17/month
How to Ignite Innovative Change Through Advertising & Media is a purpose-driven marketing and leadership course led by Lisa Sherman, President & CEO of the Ad Council. This course explores how to combine passion, storytelling, and strategic thinking to drive innovation and meaningful change in the advertising and media industries.
Drawing on real-world campaigns and leadership experience, you’ll learn how to create impactful content, engage audiences authentically, and align your work with purpose. Ideal for marketers, creatives, and professionals seeking to build influential campaigns that inspire action and shape culture.
What you'll learn
Combine Passion with Purpose
Discover how aligning your personal values with your work drives stronger impact. Learn how purpose fuels creativity and long-term career fulfillment.
Create Campaigns That Inspire Change
Explore how storytelling and strategic messaging influence audiences and spark meaningful conversations. Develop frameworks for building campaigns that resonate and drive action.
Lead Innovation in Media and Advertising
Understand how the industry is evolving and where opportunities for change lie. Gain the confidence to innovate, take risks, and lead with authenticity in your career.
Combine Passion with Purpose
Discover how aligning your personal values with your work drives stronger impact. Learn how purpose fuels creativity and long-term career fulfillment.
Create Campaigns That Inspire Change
Explore how storytelling and strategic messaging influence audiences and spark meaningful conversations. Develop frameworks for building campaigns that resonate and drive action.
Lead Innovation in Media and Advertising
Understand how the industry is evolving and where opportunities for change lie. Gain the confidence to innovate, take risks, and lead with authenticity in your career.
Learn the skills that matter most
Purpose-Driven Marketing
Creative Strategy
Brand Storytelling
Audience Engagement
Innovation Thinking
You may also like
