Introduction to Brand Licensing
$297.00
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Introduction to Brand Licensing
CPD Certified
$297.00
Discover how brand licensing works and why it's one of the most powerful strategies for brand growth in this Introduction to Licensing course, led by Steven Heller, President and Founder of leading boutique licensing agency The Brand Liaison. Designed for beginners, brand owners, and professionals exploring the licensing industry, this online course covers the fundamentals of brand licensing — from the roles of licensors, licensees, retailers, and licensing agencies, to how the licensing process works in practice. Through real-world success stories featuring globally recognised brands, you'll learn how licensing adds value, how to find the right licensing partners, how to protect your brand identity, and how to prepare for your first licensing conversations. By the end of the course, you'll have the foundational knowledge and practical strategies to confidently navigate the multi-billion-dollar brand licensing industry.
What you'll learn
Explain the fundamentals of brand licensing
Including the roles and responsibilities of licensors, licensees, retailers, and licensing agencies, and how each contributes value across the licensing ecosystem.
Navigate the licensing process
Apply key considerations and lessons from real-world success stories to evaluate licensing opportunities with confidence.
Develop a practical licensing strategy
Identify and approach the right partners to protecting your brand identity and staying ahead of industry trends.
Explain the fundamentals of brand licensing
Including the roles and responsibilities of licensors, licensees, retailers, and licensing agencies, and how each contributes value across the licensing ecosystem.
Navigate the licensing process
Apply key considerations and lessons from real-world success stories to evaluate licensing opportunities with confidence.
Develop a practical licensing strategy
Identify and approach the right partners to protecting your brand identity and staying ahead of industry trends.
Learn the skills that matter most
Licensing Strategy
Retail & Consumer Products Knowledge
Brand Protection
Negotiation Preparation
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